{"id":12440,"date":"2025-06-17T17:49:09","date_gmt":"2025-06-17T15:49:09","guid":{"rendered":"https:\/\/foodtruckya.com\/magazine\/?p=12440"},"modified":"2025-06-17T17:49:09","modified_gmt":"2025-06-17T15:49:09","slug":"lexus-food-truck-omotenashi-on-the-go","status":"publish","type":"post","link":"https:\/\/foodtruckya.com\/magazine\/actualidad\/lexus-food-truck-omotenashi-on-the-go\/","title":{"rendered":"Lexus Food Truck – Omotenashi On-The-Go"},"content":{"rendered":"\n

Lexus lanza un exclusivo food truck de alta gastronom\u00eda bajo el concepto \u201cOmotenashi On-The-Go\u201d<\/h1>\n\n\n\n

Lexus<\/strong> ha presentado su primer food truck<\/strong> de alta gama, \u201cOMOTENASHI ON-THE-GO<\/strong>\u201d, una innovadora propuesta gastron\u00f3mica sobre ruedas que fusiona dise\u00f1o, lujo japon\u00e9s y experiencia sensorial. Con esta acci\u00f3n, la marca reafirma su compromiso por ir m\u00e1s all\u00e1 del mundo del autom\u00f3vil y adentrarse en el universo de los eventos gastron\u00f3micos<\/em> y la street food<\/em> de autor.<\/p>\n\n\n\n

\"lexus<\/figure>\n\n\n\n

El food truck<\/strong>, con m\u00e1s de seis metros de longitud y dise\u00f1o est\u00e9tico inspirado en los veh\u00edculos Lexus, ha sido concebido como una cocina profesional m\u00f3vil<\/strong> equipada con tecnolog\u00eda de vanguardia: fogones de alto rendimiento, horno profesional, zonas ergon\u00f3micas y capacidad para atender a m\u00e1s de 50 comensales simult\u00e1neamente. Cada detalle, desde la encimera hasta el sistema de iluminaci\u00f3n inspirado en el dise\u00f1o \u201cIris\u201d, ha sido cuidadosamente pensado para ofrecer una experiencia sensorial de lujo.<\/p>\n\n\n\n

Para su estreno, Lexus ha contado con el chef Roberto Mart\u00ednez Foronda, del restaurante Tripea<\/strong> (Madrid), quien dise\u00f1\u00f3 un men\u00fa exclusivo que refleja la filosof\u00eda del proyecto: combinar sabores globales desde un formato m\u00f3vil, sofisticado y contempor\u00e1neo.<\/p>\n\n\n\n

\"lexus<\/figure>\n\n\n\n

\u201cOMOTENASHI ON-THE-GO\u201d recorrer\u00e1 distintas ciudades de Espa\u00f1a y Europa participando en eventos con food trucks<\/strong><\/em>, citas culturales y festivales gastron\u00f3micos. Actuar\u00e1 como plataforma para colaboraciones con chefs, artistas y dise\u00f1adores, acercando la experiencia Lexus a nuevos p\u00fablicos desde un enfoque inesperado y emocional.<\/p>\n\n\n\n

Esta iniciativa no es solo una acci\u00f3n promocional, sino un nuevo concepto de street food de lujo<\/em> que redefine el papel del food truck<\/em> en la alta cocina. Lexus traslada as\u00ed su visi\u00f3n de hospitalidad japonesa \u2014el Omotenashi\u2014 al espacio urbano, demostrando que el lujo tambi\u00e9n puede servirse sobre ruedas.<\/p>\n\n\n\n

M\u00e1s info aqu\u00ed<\/a><\/em><\/strong><\/p>\n\n\n\n

\n\n\n\n

*Recuerda que si est\u00e1s organizando un evento y quieres alquilar, contratar o reservar food trucks puedes utilizar nuestra Central de Reservas gratuita de<\/em> Foodtruckya<\/a><\/em><\/strong> <\/p>\n\n\n\n

\n
visitar FOODTRUCKya<\/a><\/div>\n<\/div>\n\n\n\n
\"lexus<\/figure>\n","protected":false},"excerpt":{"rendered":"

Lexus lanza un exclusivo food truck de alta gastronom\u00eda bajo el concepto \u201cOmotenashi On-The-Go\u201d Lexus ha presentado su primer food truck de alta gama, \u201cOMOTENASHI ON-THE-GO\u201d, una innovadora propuesta gastron\u00f3mica…<\/p>\n","protected":false},"author":7,"featured_media":12441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"powerkit_post_featured":[],"yoast_head":"\nLexus Food Truck - Omotenashi On-The-Go — Street Food Magazine<\/title>\n<meta name=\"description\" content=\"Lexus ha presentado su primer food truck de alta gama, \u201cOMOTENASHI ON-THE-GO\u201d, una innovadora propuesta gastron\u00f3mica sobre ruedas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodtruckya.com\/magazine\/actualidad\/lexus-food-truck-omotenashi-on-the-go\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus Food Truck - 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