{"id":207,"date":"2015-12-10T09:42:27","date_gmt":"2015-12-10T08:42:27","guid":{"rendered":"http:\/\/foodtruckya.com\/blog\/?p=207"},"modified":"2024-12-16T19:47:32","modified_gmt":"2024-12-16T18:47:32","slug":"10-puntos-clave-exito-food-truck","status":"publish","type":"post","link":"https:\/\/foodtruckya.com\/magazine\/articulos\/10-puntos-clave-exito-food-truck\/","title":{"rendered":"10 puntos clave en un food truck"},"content":{"rendered":"\n

Claves del \u00e9xito en food trucks<\/h1>\n\n\n\n

Emprender un negocio en un food truck<\/strong> es una tarea que combina creatividad, pasi\u00f3n por la comida y el desaf\u00edo empresarial. Sin embargo, alcanzar el \u00e9xito no es sencillo, ya que implica mucho m\u00e1s que servir platos deliciosos. Si tienes en mente iniciar un negocio en este sector, te indicamos una serie de puntos clave en un food truck <\/strong>o key points, a tener en cuenta, que bajo nuestro punto de vista puede marcar la diferencia entre un simple intento y un negocio rentable y sostenible.<\/p>\n\n\n\n

\"10<\/figure>\n\n\n\n

10 puntos clave para tener \u00e9xito con un negocio de food truck:<\/h2>\n\n\n\n
    <\/ol>\n\n\n\n

    1. Movilidad, disponibilidad y zona de influencia<\/strong><\/h3>\n\n\n\n

    Debes tener presente, que es uno de los principales factores que condicionan el \u00e9xito o el fracaso del proyecto. Un food truck (independientemente del tama\u00f1o o formato), que se sepa mover en zonas de influencia adecuadas, que est\u00e9 atento a los pr\u00f3ximos eventos y reaccione con rapidez a las oportunidades y acontecimientos que surjan, tendr\u00e1 unas mayores opciones de cumplir con sus expectativas.<\/span><\/p>\n\n\n\n

    2. Promoci\u00f3nate en redes sociales<\/strong><\/h3>\n\n\n\n

    En estos momentos donde internet y los smartphones est\u00e1n tan presentes en nuestro d\u00eda a d\u00eda, para un food truck tener redes sociales donde exponer su oferta y datos de contacto para que los clientes puedan conocerlos y localizarlos es fundamental.<\/span><\/p>\n\n\n\n

    3<\/strong>. Normativas, permisos y licencias<\/strong><\/h3>\n\n\n\n

    Es muy importante ser serios con las normativas vigentes, tener los permisos en regla, certificado sanitario, ITV, seguros, carnet de manipulador,.. y estar al d\u00eda de cualquier cambio en la regulaci\u00f3n.<\/span><\/p>\n\n\n\n

    4. Limpieza e higiene del veh\u00edculo y de los empleados<\/strong><\/h3>\n\n\n\n

    Un food truck no deja de ser un restaurante sobre ruedas y como tal, debe estar en las mejores condiciones higi\u00e9nico-sanitarias; tanto para evitar sanciones, como para que los clientes, se vayan de la gastroneta, con buenas sensaciones. Por supuesto y muy importante tambi\u00e9n, los trabajadores, deben tener uniformes limpios, estar aseados, …<\/span><\/p>\n\n\n\n

    5<\/strong>. Dise\u00f1o y estilo del food truck, acorde a tu clientela<\/strong><\/h3>\n\n\n\n

    Un dise\u00f1o adecuado y una decoraci\u00f3n acorde al perfil de cliente que quieres atraer, es algo que debes tener muy presente. Piensa qu\u00e9 esperan encontrar los clientes, que\u00a0se acerquen o contraten tu negocio, qu\u00e9 productos, qu\u00e9 servicios y qu\u00e9 ambiente. Ten claro tambi\u00e9n, c\u00f3mo hacerles sentirse c\u00f3modos.<\/span><\/a><\/small><\/p>\n\n\n\n

    6. Oferta gastron\u00f3mica atractiva<\/strong><\/h3>\n\n\n\n

    L\u00f3gicamente, trat\u00e1ndose de un food truck, la oferta gastron\u00f3mica que muestres, es la base del negocio. \u00c9sta debe ser atractiva y enfocada al formato callejero, tanto en sabores, como en cantidades y maneras de presentarlo o servirlo.<\/span><\/p>\n\n\n\n

    7<\/strong>. Servicio r\u00e1pido y eficaz<\/strong><\/h3>\n\n\n\n

    No basta con tener el food truck m\u00e1s vintage del momento o el m\u00e1s llamativo o el m\u00e1s moderno, o el mejor g\u00e9nero, o ….., adem\u00e1s, es fundamental (como en cualquier negocio de hosteler\u00eda), ser buenos profesionales y dar un servicio r\u00e1pido y eficaz.<\/span><\/p>\n\n\n\n

    8. Buena relaci\u00f3n calidad-precio<\/strong><\/h3>\n\n\n\n

    Un cliente, no debe irse nunca de nuestro food truck, con la sensaci\u00f3n, de que para lo que ha pagado, no ha recibido el g\u00e9nero o producto adecuado o el servicio correspondiente. Debe existir una relaci\u00f3n sensata, entre lo que ofreces (g\u00e9nero, trato, servicio, \u2026etc) y lo que luego cobras por ello.<\/span><\/p>\n\n\n\n

    9<\/strong>. Trato correcto a clientes<\/strong><\/h3>\n\n\n\n

    Mostrar amabilidad, simpat\u00eda, hacer que el cliente se sienta c\u00f3modo en el food truck, es una de las mejores maneras de crear clientela y de fidelizarla. Ten presente, que la elecci\u00f3n de contratar un food truck u otro, adem\u00e1s de por la oferta gastron\u00f3mica en s\u00ed, muchas veces es en funci\u00f3n del ambiente que busques, de las sensaciones que transmita …<\/span><\/p>\n\n\n\n

    10<\/strong>. Destacarse de la competencia, por algo concreto<\/strong><\/h3>\n\n\n\n

    Fundamental. Busca algo, lo que sea, que te permita diferenciarte del resto de food trucks y que haga funcionar el boca a boca; si consigues que tu gastroneta adquiera buena fama, por algo en particular, es la mejor campa\u00f1a (y la m\u00e1s barata) de publicidad que puedas realizar.<\/span> Ver: <\/span>Brainstorming para food trucks<\/a><\/strong><\/p>\n\n\n\n

    \n\n\n\n

    En definitiva, tratar al food truck como una empresa, ser lo m\u00e1s profesional posible y buscar alg\u00fan factor, que llame la atenci\u00f3n y que permita posicionar a tu food truck entre los preferidos por los clientes. <\/span><\/p>\n\n\n\n

    Como siempre, confiamos en que este post, os sirva de ayuda<\/span> \ud83d\ude09<\/p>\n\n\n\n

    \n\n\n\n
    \n
    visitar foodtruckya<\/a><\/div>\n<\/div>\n\n\n\n

    Para cualquier asunto o si crees que podemos ayudarte en algo, no dudes en contactarnos en: info@foodtruckya.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Claves del \u00e9xito en food trucks Emprender un negocio en un food truck es una tarea que combina creatividad, pasi\u00f3n por la comida y el desaf\u00edo empresarial. Sin embargo, alcanzar…<\/p>\n","protected":false},"author":1,"featured_media":11521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[474,332,13,340,323],"powerkit_post_featured":[],"yoast_head":"\n10 puntos clave en un food truck<\/title>\n<meta name=\"description\" content=\"Dar con la f\u00f3rmula del \u00e9xito para tu food truck, no es sencillo, pero si tenemos en cuenta unos puntos clave, estar\u00e1s m\u00e1s cerca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodtruckya.com\/magazine\/articulos\/10-puntos-clave-exito-food-truck\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 puntos clave en un food truck\" \/>\n<meta property=\"og:description\" content=\"Dar con 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