{"id":2810,"date":"2016-07-06T10:06:17","date_gmt":"2016-07-06T08:06:17","guid":{"rendered":"http:\/\/foodtruckya.com\/blog\/?p=2810"},"modified":"2019-08-13T16:41:14","modified_gmt":"2019-08-13T14:41:14","slug":"salimos-en-hogarmania-claves-evento-con-food-trucks","status":"publish","type":"post","link":"https:\/\/foodtruckya.com\/magazine\/actualidad\/salimos-en-hogarmania-claves-evento-con-food-trucks\/","title":{"rendered":"Salimos en Hogarman\u00eda: Clave de un evento food truck"},"content":{"rendered":"

 <\/p>\n

\"foodtruckta<\/p>\n

El completo portal Hogarman\u00eda<\/a><\/strong> (Bricoman\u00eda, Decogarden…) enfocado a cocina, decoraci\u00f3n, bricolaje y tendencias y donde podemos disfrutar de secciones y programas de cocina, con profesionales como Karlos Argui\u00f1ano<\/strong>, su hermana Eva<\/strong> o Bruno Oteiza<\/strong>, nos incluye en un post dentro de su blog, haciendo menci\u00f3n a la infograf\u00eda que elaboramos con los 10 puntos clave a tener en cuenta al organizar un evento con food trucks, a las mejoras en la plataforma y a la implementaci\u00f3n del buscador de food trucks, por zona, tipo de comida o nombre. Much\u00edsimas gracias!\u00a0\u00a0<\/span><\/p>\n

FoodTruckya<\/strong> se ha renovado mejorando la web oficial, incluyendo un buscador y haci\u00e9ndola m\u00e1s moderna, funcional y pr\u00e1ctica. Puedes verla aqu\u00ed: Foodtruckya<\/strong><\/a><\/span>\u00a0y conocer mejor las gastronetas m\u00e1s famosas.<\/div>\n

A continuaci\u00f3n vamos a presentar una infograf\u00eda en la que se incluyen las 10 claves para organizar un evento con Food Trucks<\/strong><\/a> \u00a1no te la pierdas! 😉<\/span><\/p>\n

\"info<\/p>\n

10 PUNTOS CLAVE EN EVENTOS CON FOOD TRUCKS<\/strong><\/span><\/h4>\n
    \n
  1. Documento informativo <\/strong><\/span>Dirigido a los food trucks, con los requisitos para participar, documentaci\u00f3n exigida (IAE, Carnet manipulador, Seguro RC, Certificado Seguridad Social, Cetificado veterinario, Homologaci\u00f3n food truck, \u2026), los horarios del evento y de montaje, las necesidades t\u00e9cnicas, etc.<\/span><\/li>\n
  2. Buena campa\u00f1a de comunicaci\u00f3n <\/strong><\/span>Y visibilidad en prensa; realizaci\u00f3n de carteler\u00eda con las gastronetas que participan y su oferta gastron\u00f3mica, y difusi\u00f3n y seguimiento del evento en las principales redes sociales. Es conveniente que se les proporcione toda la informaci\u00f3n posible \u2013recursos gr\u00e1ficos, datos sobre actividades complementarias, etc.- para que puedan moverla en sus respectivas cuentas de Facebook, Twitter, etc.<\/span><\/li>\n
  3. Tarifa razonable <\/strong><\/span>Para el food truck, basada en el volumen de negocio esperado. Hay que tener presente que, m\u00e1s all\u00e1 del romanticismo que puede haber en torno al movimiento callejero, un restaurante sobre ruedas no deja de ser una empresa, que adem\u00e1s tiene muchos gastos (desplazamientos, personal, g\u00e9nero, seguros, pernoctaciones, etc.) y que solo acudir\u00e1 a un evento si piensa que le va a ser rentable.<\/span><\/li>\n
  4. Servicios necesarios para el food truck <\/strong><\/span>Tomas de electricidad (algunos son autosuficientes unas horas pero otros deben estar conectados todo el tiempo), seguridad y vigilancia en el recinto en el caso de que las gastronetas pasen la noche en el mismo, acceso a agua\u2026<\/span><\/li>\n
  5. Espacio para guardar g\u00e9nero en condiciones \u00f3ptimas <\/strong><\/span>De fr\u00edo, respetando la normativa sanitaria. En eventos de fin de semana o de varios d\u00edas, es dif\u00edcil que los food trucks puedan tener todo el g\u00e9nero que van a necesitar dentro de las c\u00e1maras del veh\u00edculo. Nos permitimos a\u00f1adir que, incluso, estar\u00eda bien contar con un almac\u00e9n para que estos restaurantes sobre ruedas puedan guardar todo aquello que vayan a necesitar \u2013menaje, utensilios de cocina, productos no perecederos, etc.-, y evitar as\u00ed la imagen (y problemas que se puedan derivar) de food trucks con cajas amontonadas en la parte trasera o laterales.<\/span><\/li>\n
  6. Posibilidad de vender bebida
    \n<\/strong><\/span>Es cierto que muchos eventos salen adelante gracias al apoyo de grandes marcas de bebida, que participan con su propio stand y establecen como requisito que nadie m\u00e1s pueda vender refrescos, cerveza, etc. Pero no es menos cierto que entonces a los food trucks les baja bastante la rentabilidad que pueden obtener por participar en el evento.<\/span><\/li>\n
  7. Acciones o actividades de animaci\u00f3n paralelas<\/strong><\/span>
    \nQue atraigan a un mayor n\u00famero de personas: charlas, talleres gastron\u00f3micos, juegos para ni\u00f1os, actuaciones, conciertos, actividades de ma\u00f1ana (brunchs, vermuts\u2026), etc.<\/span><\/li>\n
  8. Variedad gastron\u00f3mica<\/strong><\/span>
    \nHay que intentar que el evento incorpore diversas propuestas culinarias para, en primer lugar, satisfacer los distintos gustos del p\u00fablico asistente y, en segundo lugar, para evitar la competencia directa entre dos food trucks que venden el mismo producto.<\/span><\/li>\n
  9. Zona de comida con mesas, sillas, etc
    \n<\/strong><\/span>Resulta fundamental disponer de un lugar agradable en el que poder degustar las diferentes propuestas de las gastronetas.<\/span><\/li>\n
  10. Emplazamiento atractivo<\/strong><\/span>
    \nCuanto m\u00e1s encanto y servicios tenga la ubicaci\u00f3n, m\u00e1s sencillo ser\u00e1 que haya foodies o gente interesada en acercarse a pasar una jornada de street food. En definitiva, cuando se trata de organizar un evento, el mejor consejo es utilizar el sentido com\u00fan, para que todas las partes implicadas en el mismo \u2013 los propios organizadores, los responsables de los food trucks y los asistentes\u2013 se sientan c\u00f3modas y correctamente atendidas.<\/span><\/li>\n<\/ol>\n

    \u00bfQu\u00e9 te parecen estos consejos? Seguro que te resultar\u00e1n \u00fatiles\u2026<\/span><\/p>\n

    Post en Hogarman\u00eda: 10 Claves para organizar un evento con food trucks<\/a><\/strong><\/p>\n

    Y si quieres saber todav\u00eda m\u00e1s visita <\/span>Foodtruckya<\/a><\/strong>\u00a0<\/strong><\/span>y crea tu cuenta 😉<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      El completo portal Hogarman\u00eda (Bricoman\u00eda, Decogarden…) enfocado a cocina, decoraci\u00f3n, bricolaje y tendencias y donde podemos disfrutar de secciones y programas de cocina, con profesionales como Karlos Argui\u00f1ano, su…<\/p>\n","protected":false},"author":1,"featured_media":5069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[364,13,404,406,405],"powerkit_post_featured":[],"yoast_head":"\nSalimos en Hogarman\u00eda: Clave de un evento food truck — Street Food Magazine<\/title>\n<meta name=\"description\" content=\"Hogarman\u00eda, con Karlos Argui\u00f1ano, su hermana Eva o Bruno Oteiza, nos incluye en su blog, haciendo menci\u00f3n a las mejoras y al buscador de food trucks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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