{"id":4394,"date":"2015-08-12T11:00:42","date_gmt":"2015-08-12T09:00:42","guid":{"rendered":"http:\/\/foodtruckya.com\/blog\/?p=810"},"modified":"2024-12-17T12:02:15","modified_gmt":"2024-12-17T11:02:15","slug":"como-organizar-evento-food-trucks","status":"publish","type":"post","link":"https:\/\/foodtruckya.com\/magazine\/articulos\/como-organizar-evento-food-trucks\/","title":{"rendered":"C\u00f3mo organizar un evento con food trucks"},"content":{"rendered":"\n

Organizar un evento con food trucks<\/h1>\n\n\n\n

Atra\u00eddos por la popularidad y el atractivo este tipo de eventos gastron\u00f3micos est\u00e1n teniendo en los \u00faltimos tiempos, son muchas las empresas que est\u00e1n interesadas en organizar un evento con food trucks<\/span><\/span>.<\/p>\n\n\n

\n
\"Evento<\/figure><\/div>\n\n\n

Motivos para organizar un evento con food trucks<\/h2>\n\n\n\n

Hay que recalcar que cada evento es diferente y que cada organizador tiene motivos e ideas distintas sobre c\u00f3mo y por qu\u00e9 organizar un evento con food trucks<\/strong><\/span>. Los interesados en contar con food trucks, pueden ser empresas privadas, asociaciones de comerciantes, ayuntamientos, …
<\/span><\/wp-block>
Hay eventos, en los que todo el protagonismo, gira en torno a las gastronetas y su oferta gastron\u00f3mica. \u00c9ste es el caso de los mercados de street food, donde los foodies acuden a disfrutar de las diferentes propuestas<\/span> y del ambiente de la gastronom\u00eda n\u00f3mada.<\/span><\/p>\n\n\n\n

Y otros en los que los foodtrucks y su oferta, no son la base del evento, sino m\u00e1s bien un complemento<\/em>,<\/strong> que funciona como un estupendo apoyo a un acontecimiento mayor. Es el caso de las ferias, fiestas de pueblos, festivales, outlets, mercadillos, conciertos, etc. <\/span><\/p>\n\n\n\n

10 puntos clave en eventos con food trucks<\/h2>\n\n\n\n

Hemos elaborado un listado de 10 puntos clave que<\/strong> desde nuestro punto de vista, se deben tener en cuenta a la hora de organizar un evento con food trucks<\/strong>:<\/span><\/p>\n\n\n

\n
\"Market<\/figure><\/div>\n\n\n

1. Documento informativo<\/h3>\n\n\n\n

Documento dirigido a los food trucks, con los requisitos para participar. Documentaci\u00f3n exigida (IAE, carnet manipulador, seguro RC, certificado sanitario, horarios del evento y de montaje y desmontaje, necesidades t\u00e9cnicas, <\/span><\/span>…<\/p>\n\n\n\n

2. Buena campa\u00f1a de comunicaci\u00f3n<\/h3>\n\n\n\n

Es importante tener visibilidad en prensa y redes sociales. Se puede realizar carteler\u00eda con las gastronetas que participan y su oferta gastron\u00f3mica, y difusi\u00f3n y seguimiento del evento. Es conveniente proporcionarles informaci\u00f3n para que puedan compartirla en sus respectivas cuentas de Instagram, Facebook, Twitter, etc.<\/span><\/p>\n\n\n\n

3. Tarifa razonable<\/h3>\n\n\n\n

Tarifa sensata para el food truck, basada en el volumen de negocio esperado. Hay que tener presente que un foodtruck no deja de ser una empresa, que adem\u00e1s tiene muchos gastos (desplazamientos, personal, g\u00e9nero, seguros, pernoctaciones, etc.) y  que solo acudir\u00e1 a un evento si piensa que le va a ser rentable. <\/font><\/p>\n\n\n\n

Hay eventos donde el organizador no cobra tarifa, y llega a un acuerdo de porcentaje de facturaci\u00f3n o incluso permite estar a los food trucks de manera gratuita (ocurre con muchos ayuntamientos por ejemplo), porque su evento est\u00e1 enfocado de otra manera. <\/span><\/p>\n\n\n\n

4. Servicios necesarios para el food truck<\/h3>\n\n\n\n

Tomas de electricidad (algunos son autosuficientes unas horas pero otros deben estar conectados todo el tiempo),  seguridad y vigilancia en el recinto en el caso de que las gastronetas pasen la noche en el mismo, acceso a agua, \u2026<\/span><\/p>\n\n\n\n

5. Espacio para guardar g\u00e9nero en condiciones \u00f3ptimas<\/h3>\n\n\n\n

En eventos de varios d\u00edas, es dif\u00edcil que los food trucks puedan tener todo el g\u00e9nero que van a necesitar dentro de las c\u00e1maras o del veh\u00edculo. <\/font><\/p>\n\n\n\n

Estar\u00eda bien contar con una zona de almacenamiento para que puedan guardar todo aquello que vayan a necesitar \u2013menaje, utensilios de cocina, productos, etc.-, y evitar as\u00ed la imagen (y problemas que se puedan derivar) de food trucks con cajas amontonadas en la parte trasera o laterales.<\/font><\/p>\n\n\n\n

6. Posibilidad de vender bebida<\/h3>\n\n\n\n

Es cierto que muchos eventos salen adelante gracias al apoyo de grandes marcas de bebida, que participan con su propio stand y establecen como requisito que los foodtrucks solo puedan vender comida. Pero no es menos cierto que entonces a los food trucks les baja bastante la rentabilidad que pueden obtener por participar en el evento.<\/span><\/p>\n\n\n\n

7. Acciones o actividades de animaci\u00f3n paralelas<\/h3>\n\n\n\n

Actuaciones que atraigan a un mayor n\u00famero de personas: charlas, talleres gastron\u00f3micos, juegos para ni\u00f1os, conciertos, hinchables, Dj’s, …<\/span><\/p>\n\n\n\n

8. Variedad gastron\u00f3mica<\/h3>\n\n\n\n

Hay que intentar que el evento incorpore diversas propuestas culinarias. As\u00ed, adem\u00e1s de satisfacer los distintos gustos del p\u00fablico asistente, se evita la competencia directa entre dos food trucks con el mismo producto.<\/span><\/p>\n\n\n\n

9. Zona de comida acondicionada<\/h3>\n\n\n\n

Resulta fundamental disponer de un lugar agradable en el que poder degustar las diferentes propuestas de las gastronetas.<\/span><\/p>\n\n\n\n

10. Emplazamiento atractivo<\/h3>\n\n\n\n

Cuanto m\u00e1s encanto y servicios tenga la ubicaci\u00f3n, m\u00e1s sencillo ser\u00e1 que haya foodies o gente interesada en acercarse a pasar una jornada de street food.<\/span><\/p>\n\n\n

\n
\"festival<\/figure><\/div>\n\n\n

Conclusi\u00f3n<\/h2>\n\n\n\n

En definitiva, cuando se trata de organizar un evento con foodtrucks<\/strong>, el mejor consejo es utilizar el sentido com\u00fan. Hay que intentar que todas las partes, los propios organizadores, los responsables de los food trucks y los asistentes, se sientan c\u00f3modas y correctamente atendidas.<\/span> Este art\u00edculo, tambi\u00e9n puede servirta de ayuda: Consejos en eventos con food trucks<\/a><\/em><\/strong><\/p>\n\n\n\n

\n\n\n\n

Si est\u00e1s organizando un evento con food trucks<\/strong> y quieres encontrar de una manera f\u00e1cil y r\u00e1pida food trucks interesados en acudir, puedes utilizar nuestra Central de Reservas<\/a><\/em><\/strong> gratuita en Foodtruckya<\/p>\n\n\n\n

\n\n\n\n
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contratar o reservar food trucks<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n

Para cualquier duda, no dudes en escribirnos a info@foodtruckya.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Organizar un evento con food trucks Atra\u00eddos por la popularidad y el atractivo este tipo de eventos gastron\u00f3micos est\u00e1n teniendo en los \u00faltimos tiempos, son muchas las empresas que est\u00e1n…<\/p>\n","protected":false},"author":1,"featured_media":11479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[319,532,330,320,323],"powerkit_post_featured":[],"yoast_head":"\nC\u00f3mo organizar un evento con food trucks<\/title>\n<meta name=\"description\" content=\"Organizar un evento con food trucks. 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